Project visit South Korea
Samsung – Qualcomm – Google XR Headset
2023
Samsung – Qualcomm – Google XR Headset (2023)
Internal confidential project, GUI design and UI/UX design for an upcoming XR product from Samsung
XR – Extended reality – A combination of AR + VR (Augmented Reality & Virtual Reality)
The Brief : A new XR headset conceived by Samsung will require its own visual identity, Design this identity, for medium that is beyond the borders of a 2D screen.
The 3D manifestation of Samsung OneUI
Once Apple’s first ever spatial computing product, the Apple Vision Pro was introduced in June 2023 and subsequently launched in February 2024, it became ever more important for Samsung – Google – Qualcomm alliance to quickly adapt to the changing landscape and design a compelling competitor spatial computing device.
Google’s Material You – used in its Pixel devices, Microsoft Windows’ Fluent design, Apple’s vision pro’ spatial design and Meta Quests design language were quickly identified and studied in depth to derive Samsung’s own design style for XR
Learnings :
Deep understanding about material design choices across major OEMs in conventional space and in XR Space
Some quick observations :
Google Material You uses flat colours, clean and heavily customizable and extremely accessible across devices due to its simplicity
Microsoft's Fluent 2 utilizes different materials like smoke, acrylic, flat, blur etc in different contexts
Meta uses dark and bright flat colors with a simple design that is quiet memory friendly for HMDs
Apple and vision pro uses blur and glass like treatment to make a believable XR experience, they can do this because of their R1 chip dedicated to XR
Google material You
-Simple
-Flat
-Accessible
-customizable
MS Fluent 2
-Contextual
-Versatile
-Different materials
Meta Quest
-Hardware friendly
-Simple
-Clear and basic
Apple Vision Pro
-Blur and glass
-Extremely realistic
-Heavy and optimized
Project visit South Korea (2023)
3 month long visit to Samsung Design HQ in Seoul South Korea to collaborate with Korean design counterparts